…“IT IS NOT A FUCKING PHOTOSHOP” is the name of this interesting project I wanted to tell you all about. I mean- admit it- it really does need its no-nonsense title, as on the first glance the photos do look as something an idle graphic designer has been developing on his Mac to impress a professor. Nope! This has all been created, cut, attached and photographed by Sasa Aleksander, a boy with a biography as interesting as his many talents. Born in Sarajevo, living not less but in Japan, cooperating with Canadian fashion designers, mentioned by Diane Pernet herself, this is not a guy who could easily be described in a sentence. However, of all his interesting projects I have chosen this one, simply because it looks so different from anything I have ever seen. Of course, there is a background concept of identity issues in modern world, but if you are not into some heavy thinking at this moment, I would advise you to just sit back and enjoy the playful illusion of these works. This is no fucking fashion, one might argue, but just wait a minute! Before you complain, think about this: isn’t fashion, among other things, as the name suggests, the way one fashions one’s appearance? And how do you know this kind of stuff will not be a hot trend for Spring Summer season 2099? I thought so.